We’re here to make your parenting journey smoother, safer and more joyful by creating products that help you focus on what truly matters—those precious moments with your baby.

It all started in 1961 when our founder Björn and his sister-in-law, Elsa set out with a clear goal: to simplify the daily lives of families with young children. Little did they know that their vision would evolve into a beloved global brand, reaching over 50 countries.

We’re all about creating products with purpose, not just making more stuff for the sake of it. We pour our hearts into crafting durable items that can be passed down and cherished by multiple children. Just as we’ve done since way back in the ‘60s. Yet, everything we do impacts our planet and its inhabitants. So, we’re on a mission to shrink our carbon footprint while maintaining ethical practices.